Fragrance is a one of the key motivators for consumers when deciding which personal care product to buy. Whether a soap, shower gel, shampoo or deodorant - the scent of a product generates emotion. It refreshes, soothes, reassures and it can remind them of good times, such as holidays or childhood memories and emotional connections are created by fragrance.
Givaudan design fragrances that resonate with people in everyday situations and also ensure that these products perform well: shower gels that wake us with a zesty burst of freshness; bath bubbles that invite us to indulge.
These benefits are delivered at precisely the right moment thanks to product application research that tests when a perfume is most noticeable, how it fills the room or shower cabinet, and whether it can still be noticed on skin and hair when dry. These are the details that set brands apart.
Fragrance is key and will prompt purchase; contact us to discuss how Givaudan fragrances and other products in our portfolio can help to differentiate your product.